KUKULU in Ewa Beach, HI 96706
Case Study

KUKULU

KUKULU Townhome · Ewa Beach, HI 96706
List Price
$679,000
Sold Price
$702,000
Days on Market
9
Outcome
Multiple Offers
About the Property

Price: $679,000

Modern Build
Newer construction in Hoopili's KUKULU community
3 Bedrooms
Split A/C throughout
2.5 Bathrooms
Contemporary finishes
Location
Walk to shops, dining, and rail transit
2 Parking
Covered garage plus guest parking
Open Concept
Bright, airy main-level living
1,286 SqFt
Efficient, functional layout
Community
Pool, parks, and community events
The Challenge

The Situation

When our clients approached us, they had a clear goal: maximize their sale price on a tight timeline, without compromising the presentation. Here's what we had to solve for.

  • Heavy competition from other KUKULU / Hoopili resale units
  • First-time seller unsure how to price against builder inventory
  • Needed to close in time to align with their PCS move
  • Buyers hesitant on HOA fees and community assessments
  • Interest rate environment softening buyer demand island-wide
Photo Gallery

Inside the Home

Video Tour

Take a Closer Look

The Goal

Our Marketing Mission

Leverage every tool in our digital arsenal to generate massive exposure and drive strong buyer interest — fast. Launch it like a product, create urgency, and get top dollar.

  • Reset the price narrative with a strategic launch price
  • Vertical IG Reels showing the walkability and lifestyle
  • YouTube long-form tour to differentiate from builder listings
  • Aggressive open house schedule the first weekend live
  • Direct outreach to buyer agents with active Ewa Beach clients
The Timeline

Contract to Close

Day 1
Client Strategy Meeting
Pricing, marketing strategy, timeline, and seller net walk-through.
Day 3
Design & Staging Consult
Design team walks the home and plans the staging inventory.
Day 10
Move-Out & Deep Clean
Sellers move out; professional cleaning crew preps inside and out.
Day 12
Staging Installed
Full furniture staging package installed to maximize buyer emotion.
Day 13
Photo + Video Shoot
HD photos, drone footage, and three custom marketing videos filmed.
Day 14
Matterport 360° Tour
Full home scanned so remote buyers can walk the property.
Day 16
Ad Campaign Launch
Facebook, Instagram Reels, and YouTube ads built and pushed live.
Day 18
Coming Soon Push
Property teased to 8,000+ Oahu agents ahead of MLS launch.
Day 21
Listing Goes LIVE
Syndicated to MLS + 12,000 sites including Zillow, Realtor.com, Trulia.
Day 23
Brokers Open + Open House
Agent preview, then two weekend open houses driving heavy foot traffic.
Day 27
Offer Deadline + Review
Multiple offers received. Countered and negotiated the strongest terms.
Day 30
Escrow Opened
Transaction coordinator opens escrow and drives the file to close.
Day 45
Inspections + Appraisal
Coordinated inspections, termite, appraisal, and disclosures on schedule.
Day 55
Final Walk + Signing
Buyers do final walk-through; both parties sign.
Day 60
Close & Key Handoff
Funds hit sellers' account. Keys handed to grateful new owners.
Marketing Results

By the Numbers

A full-funnel campaign across YouTube, Instagram, Facebook, direct email, and open houses drove measurable buyer attention to this listing.

YouTube Views
0+
Instagram Views
0+
Emails / SMS Sent
0+
Open House Groups
0
The Result

What It Sold For

After exposing this property to the masses through grassroots and digital advertising, here's what we delivered for our clients.

List Price
$679,000
Sold Price
$702,000
Full Playbook Applied

Every Service, Every Listing

Renovation Consultation
Professional Staging
Professional Photos
Professional Marketing Video
YouTube Video
Short-Form IG Reel Video
Matterport 360° Camera
Facebook Ads
YouTube Ads
Instagram Ads
MLS Syndication
Open House Coordination
Voicemail Drop Marketing
SMS Marketing
Reverse Prospecting
What Clients Say

Verified Seller Reviews

★★★★★

"Patrick and his team made our PCS sale painless. Priced it right, marketed it aggressively, and we closed above asking in under three weeks."

Andrew R.
★★★★★

"The marketing was next-level — professional video, drone, Matterport, and paid ads. We had showings the first weekend and offers by day 10."

Rebecca M.
★★★★★

"Communication was constant. Patrick walked us through HARPTA, timing, and every offer. Felt like we had a real advocate."

Danielle T.
★★★★★

"Sold our Kaneohe home for more than we expected. The case-study approach they use actually works — it made buyers compete."

Marcus D.
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Lets Talk Story

Thinking About Selling?

This same playbook is available for your home. Book a discovery call and we'll walk through pricing, marketing, and your bottom-line net.

Patrick Longley — Listing Agent
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One call. We'll walk through your timeline, your numbers, and what moving to Hawaii actually looks like for your situation.